No, you're right, the first extension that jumps to mind when you're looking for something on the web isn't the country code of an obscure little island in the Pacific; that honor belongs to dot-com, now and probably into the far future. On the other hand, if the dot-com domain name you want belongs to somebody else who either won't let it go or wants a small fortune for it, then you're going to have to look elsewhere, aren't you? "TV," the island of Tuvalu's country code as defined by the International Organization for Standardization (ISO) might be the right one for you.
Of course there's always dot-net or dot-org, biz or bz, any of which will make you a fine domain name extension for your business. So why consider dot-tv? After all, by its own admission at the 2009 Copenhagen Climate Change Conference, the island of Tuvalu might disappear under the waves in the next century if global warming isn't stopped.
Well, for one thing the acronym "TV" is at least as recognizable as Com. Is there anyone in this wide world of ours that hasn't seen or heard the word "TV?" OK, there might be some undiscovered tribes in the Amazon that don't know about "TV," but the chance of their becoming customers of yours is pretty slight!
And secondly, not only is the acronym immediately recognizable, it is also eminently memorable. Tell someone your website address is "" and they will almost certainly remember it long enough to use it.
Third, there are still lots of domain names available with dot-tv unlike dot-com and net. Your chances of finding the right domain name with a dot-tv extension are good.
A fourth reason to register a dot-tv domain name resides in the extension's association with video content. Say "TV" and you tend to think images. Any customer typing in a dot-tv domain name expects to see video when he arrives at the website. I don't believe that is the case anymore with dot-com where text is now king and video tends to irritate rather than titillate or inform. If your product or service lends itself well to informational video, then dot-tv might be your best bet! And don't worry about your domain name extension disappearing with the island, the Soviet Union has been gone for nearly twenty years and you can still register its country code extension, dot-su.
Of course there's always dot-net or dot-org, biz or bz, any of which will make you a fine domain name extension for your business. So why consider dot-tv? After all, by its own admission at the 2009 Copenhagen Climate Change Conference, the island of Tuvalu might disappear under the waves in the next century if global warming isn't stopped.
Well, for one thing the acronym "TV" is at least as recognizable as Com. Is there anyone in this wide world of ours that hasn't seen or heard the word "TV?" OK, there might be some undiscovered tribes in the Amazon that don't know about "TV," but the chance of their becoming customers of yours is pretty slight!
And secondly, not only is the acronym immediately recognizable, it is also eminently memorable. Tell someone your website address is "" and they will almost certainly remember it long enough to use it.
Third, there are still lots of domain names available with dot-tv unlike dot-com and net. Your chances of finding the right domain name with a dot-tv extension are good.
A fourth reason to register a dot-tv domain name resides in the extension's association with video content. Say "TV" and you tend to think images. Any customer typing in a dot-tv domain name expects to see video when he arrives at the website. I don't believe that is the case anymore with dot-com where text is now king and video tends to irritate rather than titillate or inform. If your product or service lends itself well to informational video, then dot-tv might be your best bet! And don't worry about your domain name extension disappearing with the island, the Soviet Union has been gone for nearly twenty years and you can still register its country code extension, dot-su.