If you thought buying domain names is a simple process that is unimportant for your internet marketing success, then this article is going to show you how why making the right domain name choice is vital for your success and how you can go about doing it.
The first reason why a good domain name is important is because just like any other business, internet marketing relies heavily on branding. Don't take my word for it, but think about this, when I mention John Reese, what product is it that come to your mind? Yes, TrafficSecrets. And the name of his company? Income.
Your domain name is essentially going to be your namecard in the game of marketing, that is why you must get a good one.
Now, what do I mean by "good?"
Here it is, the domain name you choose must have a high recall factor and is catchy so people would be can easily associate to it. Do not choose names that are too long for people to remember or have plenty of weird symbols like dashes or numbers.
If you want to stay in this game for long, search engine results are going to be important, that is why if you have a choice, you would want a domain name that has your keyword in it. You can go for long tail keywords if you want, because they are generally easier to rank for. It is good to get a domain that is immediately descriptive too. An example would be LosingYourWeight.
Always go for a.com if you can. If . People generally feel that a.com looks more professional and in this business, you do not want to appear amateurish.
In the case whereby you need domain name ideas and cannot come up with them, you can use free tools like the NameBoy suggestion tool (just Google NameBoy and you'll find it) and it will give you a good list of relevant names available that you can register.
With a good domain name, your marketing efforts would be easier because people would be able to recall your brand more easily and you would not have to do so much in "buzz generation." There would be a heightened chance that the search engines would index your site and thus you can do much better.
For Branding Purposes
The first reason why a good domain name is important is because just like any other business, internet marketing relies heavily on branding. Don't take my word for it, but think about this, when I mention John Reese, what product is it that come to your mind? Yes, TrafficSecrets. And the name of his company? Income.
Your domain name is essentially going to be your namecard in the game of marketing, that is why you must get a good one.
Now, what do I mean by "good?"
Here it is, the domain name you choose must have a high recall factor and is catchy so people would be can easily associate to it. Do not choose names that are too long for people to remember or have plenty of weird symbols like dashes or numbers.
If you want to stay in this game for long, search engine results are going to be important, that is why if you have a choice, you would want a domain name that has your keyword in it. You can go for long tail keywords if you want, because they are generally easier to rank for. It is good to get a domain that is immediately descriptive too. An example would be LosingYourWeight.
Always go for a.com if you can. If . People generally feel that a.com looks more professional and in this business, you do not want to appear amateurish.
In the case whereby you need domain name ideas and cannot come up with them, you can use free tools like the NameBoy suggestion tool (just Google NameBoy and you'll find it) and it will give you a good list of relevant names available that you can register.
Where can I register them?
For domain registrars, always go for the recognised big name companies like Godaddy or NameCheap. You do not want to get your address from some weird B-class seller and end up losing it when the company goes bust.What can I do it the name I want is taken?
There would be cases that the name that you want is already taken. When this happens, you can do a Whois search with this tool called "domaintools" and find out who the owner is so you can contact him/her for a possible sale. Another market place you can consider is the domain aftermarket, where there are people marketing the names they bought that you may find desirable. Examples include DNForum and TDNam.With a good domain name, your marketing efforts would be easier because people would be able to recall your brand more easily and you would not have to do so much in "buzz generation." There would be a heightened chance that the search engines would index your site and thus you can do much better.