Creating the Perfect Domain Name For Your Business

If you are getting ready to get your business up and running on the internet, the most common little challenge can be choosing the right domain name. You want to make sure that you are representing your company but at the same time it has to be something that won't offend anyone either.

Creating the Perfect Domain Name For Your Business


Follow some of these tips, and you can help avoid making some of the mistakes that have set back many would be online entrepreneurs.

The first thing that a lot of people do wrong is choose a name that is just too long. Nobody likes having to type long www. addresses, and keeping your name short and concise will increase your chances of people checking out your site.

The general rule of thumb is to keep the domain name short. Not only does a long name turn people off, but it also can lead to typing mistakes that will take them to another site other than yours.

Making your domain name confusing will also cause a lot of problems, so it should be avoided. Not unlike a vanity plate you see on a car, they can either be good or bad, but they should make sense and be easy to read and remember.

There are three things to keep in mind when you are picking your domain name that will help your site be taken seriously. It needs to be clear, where people can easily type it. It also should be concise, as well as clever. Make it catchy, but at the same time not something people will make fun of.

Try and avoid using dashes or special characters as well. For the most part they are annoying and make it a pain to type into the dialog boxes in browsers. Unless you are doing an exclusively online business, keep your name limited to words.

Dashes are alright for businesses that are going to be exclusively online. This is due to the fact that most users will click on a link to reach your site. However, consider this. If someone enters the wrong character, or put a dash in the wrong spot, then they will be sent to a different site that may even be owned by a competitor.